Updated 2016 May 6
You will often find that many people marketing with advertising be confused or vice versa. While both components are important, they are very different. to know the difference and doing your market research can put on the way to substantial growth your business.
Start by the formal definitions of each check and then I'm going to explain how marketing and advertising differ from one another:
Advertising: The paid, public notice is not personally a persuasive message by an identified sponsor; Company presentation or potential non-personal promotion of their products to your current customers.
Marketing: The systematic planning, implementation and control of a mix of activities to bring buyers and sellers designed to exchange or transfer of products for mutual benefit.
After both definitions to read, it is easy to understand that the difference to the point can be confusing that people think of them as the same, it does so to break down a bit.
Advertising is a part of of the marketing process. It is the part of the word about your business, product or services offered includes getting out. It is about the process of developing strategies such as ad placement, frequency, etc. Advertising includes the placement of advertisements in the media such as newspapers, direct mail, display panels television, radio and of course the Internet. Advertising is the largest expense of most marketing plans, public relations following in a second and does not get closer to the market research far behind.
The best way to distinguish between advertising and marketing is to think of marketing as a pie, this pie you have slices of advertising, market research, media planning, public relations, product pricing, distribution, customer customer, sales strategy and corporate citizenship. Advertising is just like a piece of the pie in the strategy. All these elements must not only work independently, but they also need to work together towards the bigger goal. Marketing is a process that takes time and can involve hours of research for a marketing plan to be effective. Think. On marketing than anything the organization does to facilitate an exchange between businesses and consumers
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