What makes a different marketing strategy ...

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Updated October 21, 2015.

It is not uncommon for people to confuse the difference between a marketing strategy and a marketing plan. I found the best way is to tell the difference:

Marketing Strategy - Your marketing strategy is an explanation of the objectives you want to achieve with your marketing efforts. (Lo) your marketing strategy is determined by your business goals. Your business goals and your marketing strategy must go hand in hand.

Marketing Plan - Your marketing plan is how you will reach these marketing goals. (Manual), it continues its strategy of a roadmap to get you from one point to another.

The problem is that most people try the "how" not knowing "what" to achieve. This can waste the resources of a company time and money at the end.

In terms of marketing, we always identify what and in how buried. If you remember a sentence of this article, it is as follows:

The strategy is the thinking and planning is compliance. Here is an example of how the two work together:

Example:

Objective: to obtain the adoption of the broader market.
Marketing strategy to develop new market segments.
Marketing Plan: Develop a marketing campaign that identifies and focuses achieved in this particular segment.

A successful formula that can be used to illustrate the importance of marketing and the marketing of strategic planning is as follows:

Marketing strategy ---> --- Marketing Plan> Implementation = success

• Your marketing strategy consists of:

  The "what" should be done.

  Consumer information offered about the product or service.

  Consumers of the differentiating factors.

• Your marketing plan is composed of:

  The "how" to do it.

  Create marketing campaigns and promotions, the "what" reach into their strategy.

• The application is composed of:

  take action to implement the elements identified in the marketing plan and marketing strategy.

If you prepare your marketing strategy and marketing plan to get into your business plan, the items that should go in each section are:

The components of your marketing strategy

• External Message Marketing
• Purpose internal positioning
• Objectives and short-term goals
• The objectives and the long-term goals

The components of your marketing plan

• Summary - abstract high your marketing plan.
• Your challenge - Brief description of the products / services that have been sold and a summary of the conditions laid down in its marketing strategy objectives.
• Situation Analysis - This section must include:
• destinations
• focus
• culture
• forces
• weaknesses
• market share
  

• Analysis of your customers - How many customers struggling? What kind of customer are you? What are the values that drive? Whatever your decision process like? Which customers are focused on products or services that you offer?
  
• The analysis of competitors - What is your position on the market? What is your position on the market? What are your strengths when it comes to your competitors? What are your weaknesses? What market share will be next? What is the market share and your competitors exploited?
  
• Identify your 4 (product / price / sales / square) P
  
• Summary - above summary and how you will use this information in order to achieve the goals you have set in your marketing strategy. Be specific - the specific actions that will have the easier it, the final step is to pursue the implementation is.

  As you will see hand in hand with your marketing plan your marketing strategy. Without both, you will find that you are not only a waste of resources, but also without any idea of where may get stuck.

  Another important point is not to forget to measure marketing campaigns begin to see what works and what does not. You can use this information to help you perform in the future.

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