Friday, February 26, 2016

Ten Commandments of Great Customer Service

Passengers on the check-in desk at the airport - Digital Vision / Photodisc / Getty Images

Digital Vision / Photodisc / Getty Images

Updated: January 30, 2016th

Customer service is an essential part of our work and not to be seen as an extension. the most important asset of a company is its customers. Without them we could not and does not exist in the business. If our customers are satisfied that not only help us grow to do with you by continuing business, but to recommend your friends and colleagues.

The practice of customer service should also be present at the fair as in a sales environment.

Commands ten customer service

Know who's the boss. They are to meet in the business customer needs, and you can only do if you know what your customers want. If you really listen to their customers, they let you know what they want and how to provide a good service. You never forget that the customer pays our salary and makes your job possible.

  1. Be a good listener. Take the time to identify themselves to customer needs by. Questions and focusing on what the customer really means Listen to your words, tone of voice, body language, and how they feel especially yourself. Attention to make assumptions - you think intuitively know what the customer wants. Do you know what are the three most important things for your customers?   Effective listening and undivided attention are particularly important in the room where there is a great danger of employment - looks around to see who could sell it.
  2. Customer identification and anticipation of needs. You do not buy products or services. Buy a good feeling and troubleshooting. Most customer needs are emotional not logical. The more you know your customers, the better you will anticipate their needs. Communicate to be regularly informed about the problems and future needs.
  1. Customer feel important and appreciated. Treat them as individuals. Always use your name and find ways to complement them, but honestly. People appreciate honesty. good feeling and confidence created. Think of ways to generate good feelings about doing business with you. The customers are very sensitive and know whether you really care about them. Thanks to them, whenever they get the chance.

  1. Body language is the key. In the exhibition hall, so that your body language conveys sincerity. Your words and actions should be in harmony.

  2. Understanding is crucial. To understand customers, help their systems. Your organization can have the best systems to do things in the world, but if the customer does not understand, it may tangled be impatient and angry. Take the time to explain how their systems work and how to simplify transactions. Be careful not to reduce the human element of the organization your systems.

  3. Look always underestimate the power of "Yes". For ways to help their clients. If an inquiry (as long as it is reasonable) have to tell them that you can do. To understand how the result. Look for opportunities to do business with you easy. He always does what he says he will do.

  4. apologize. know if something goes wrong, apologize. It's easy and customers like it. The customer is not always right, but the customer must always win. Address problems immediately and let customers know what they were doing. Make it easy to sue for customers. Appreciating their complaints. As much as I dislike it gives us the opportunity to improve. Even if customers have a bad day, go out of their way to be comfortable.

  5. Give more than expected. Since the future of all societies is to satisfy customers, think of ways over the competition stand out. Consider the following:
    - What can you give customers that they can not get elsewhere?
    - What can follow and thank people even if they do not buy?
    - What can you give customers that is totally unexpected?

  6. Get regular feedback. Encourage and welcome suggestions about how it could be improved. There are several ways you can find out what customers think and feel about their services.
    - Listen closely to what they say.
    - Check regularly to see how things are going.
    - Ensure that invites for a method that constructive criticism, comments and suggestions.

  7. Treat them well. Employees Employees are your internal customers and need a regular dose of appreciation. Thanks to them and find a way to let them know how important they are. Treat your employees with respect and chances are, they will have more customers in mind. Assessment comes from above. Treating customers and employees is just as important.

Marketing vs. Sales: What is the difference?

female student standing in front of the display, Rear View - West Rock Getty Images / Taxi /

West Rock / Taxi / Getty Images

Updated on January 31, 2015.

You will often find that many people marketing with advertising be confused or vice versa. While both components are important, they are very different. to know the difference and doing your market research can put on the way to substantial growth your business.

Start by the formal definitions of each check and then I'm going to explain how marketing and advertising differ from one another:

Advertising: The paid, public service announcement, is not personal a persuasive message by an identified sponsor; Company Presentation or potential non-personally advertise their products to their customers and.

Marketing: The systematic planning, implementation and control of a mix of activities to bring buyers and sellers designed to exchange or transfer of products for mutual benefit.

After both definitions to read, it is easy to understand that the difference can be confusing to the point that people think of them as the same, it does so to break down a bit.

Advertising is a part of the marketing process. It is the part that includes offered the word about your business, product or service out. It is about the process of developing strategies such as ad placement, frequency, etc. Advertising includes the media such as newspapers, direct mail, billboards, TV, radio and Internet course place an ad. Advertising is the largest expense of most marketing plans, public relations following do not fall far in a close second and market research behind it.

The best way to distinguish between advertising and marketing is to think of marketing as a pie, this pie you have slices of advertising, market research, media planning, public relations, product pricing, distribution, customer customer, sales strategy and corporate citizenship. Advertising is like a piece of the pie in the strategy.

All these elements must not only work independently, but they also need to work together to the great goal. Marketing is a process that takes time and can involve hours of research to be effective for a marketing plan. Think. On marketing than anything a company does to facilitate exchanges between businesses and consumers

Thursday, February 25, 2016

Marketing to sales: What is the difference?

female student standing in front of the display, rear view - Getty Images West Rock / taxi /

West Rock / Taxi / Getty Images

Updated 31st January, 2015.

You will often find that many people marketing with advertising be confused or vice versa. While both components are important, they are very different. to know the difference and doing your market research can put on the way to substantial growth your business.

Start by the formal definitions for each test and then go on to explain how marketing and advertising differ from one another in I:

Advertising: The paid, public service announcement, is not personal a persuasive message by an identified sponsor; Company Presentation or potential non-personally advertise their products to their customers and.

Marketing: The systematic planning, implementation and control of a mix in together buyers and sellers specifically for the exchange or transfer of products for mutual benefit.

After both definitions to read, it is easy to understand that the difference to the point can be confusing that people think of them as the same, it does so to break down a bit.

Advertising is a part of the marketing process. It is the part of the word about your business, product or services offered includes getting out. It is about the process of developing strategies such as ad placement, frequency, etc. Advertising includes the media such as newspapers, direct mail, billboards, TV, radio and Internet course place an ad. Advertising is the largest expense of most marketing plans, public relations following do not fall far in a close second and market research behind it.

The best way to distinguish between advertising and marketing is to think of marketing as a pie, this pie you have slices of advertising, market research, media planning, public relations, product pricing, distribution, customer customer, sales strategy and corporate citizenship. Advertising is like a piece of the pie in the strategy.

All these elements must not only work independently, but they also need to work together towards the bigger goal. Marketing is a process that takes time and can involve hours of research to be effective for a marketing plan. Think. On marketing than anything a company does to facilitate an exchange between businesses and consumers

Monday, February 15, 2016

5 Top Benefits of Internet Marketing

Internet Marketing is a company's greatest tool for increasing sales in this digital age that we live in. Almost every aspect of a person's life is at some point connected to the Internet. This is very evident in the amount of social media interaction that is conducted each day.

More and more people are spending their lives online. That's already a given fact. Therefore, it would be more prudent if companies were to focus their marketing initiatives online as well, since more and more of their customers are accessible there. However, there are still skeptics who insists that the traditional marketing methods are still the best.

Though this may be true. One cannot deny the greater benefits that Internet marketing offers to businesses as we usher in this digital age. Below are 5 great benefits of Internet Marketing:

5 Top Benefits of Internet Marketing

Transcend barriers - This this one of the most obvious advantages Internet marketing offers over the tradition method. With Internet marketing, your business would be able to reach markets that you're not able to reach before. Just like how you're able to talk to a person living in Russia with just a click of a button, the same thing applies to marketing your business. Internet Marketing is not bound by geographical limitations since everything is done online. You'll be able to showcase your products to customers thousands of miles away with Internet marketing. If you want your business to grow, marketing it online is the best decision you'll ever make.

Cheaper costs - The cost for marketing your business online is significantly cheaper compared to traditional means. Since everything is digital, launching a marketing campaign, designing a product pamphlets, disseminating it through various social media platforms is just a matter of pointing and clicking. In addition to that, the manpower needed and the cost involved to maintain that manpower is significantly lower. Through Internet marketing, companies can sell their wares directly to their customers. This eliminates the need for retail outlets to pay retail costs just to showcase and sell their product.

Ease of Data Gathering - To be able to effectively market your products to people, you must first identify which niche your business caters to. You must identify the type of customers that has a higher demand for your product. To do that, you must gather pertinent customer data and what better place to do that than the Internet. Online data gathering has never been so easy. With the advent of online data forms, data gathering not only takes a shorter amount of time, but also makes it easier to find people who are willing to answer your data gathering questionnaires.

A personalized sales experience - We've all been customers before. As customers we always want to feel that we're the sole focus of the company as we transition to making that buying decision. We want them to treat us like we're the most important customer in the world. In the physical world, we can probably address 2-3 customers at a time; not enough to make a significant impact in the overall sales experience of the customer. With Internet marketing, however, we can personalize a customer's sales experience easily. Since every transaction is done through a web browser, we're able to create certain programs or plug-ins that would recommend the best products to your customers. In addition to that, we can also show our customers similar products that might be of interest to them. Overall, this creates a sense of importance to the customer; that the company went out of their way to give them a fantastic sales experience.

Better customer interaction - Marketing your products and interacting with all your customers has never been this easy with Internet marketing. Because you're able to reach your customers far and wide, you'll be able to interact with them even after the sales process ends. The beauty of this whole thing is that you don't even have to leave the comfort of your home or office. You can reach your customers 24/7. You can ask them how they're enjoying their product, what other potential products they might need or maybe provide them some after sales support if their encountering any problems in using your product. This all comes down to making your customers feel that they've dealt with a real human being instead of some big corporate machine that's only interested in their money.

So there you have it. These are the 5 Top Benefits of Internet Marketing. We hope that we've convinced you in taking the Internet marketing route to grow and expand your business.


Know your role: marketing tasks ...

A marketing consultant who works with companies to implement in the development and marketing strategies. These strategies focus on the heart of the company and the services and products that they offer. A consultant will help create a detailed marketing plan, determine the marketing message and to identify the right mix of marketing to get the message. Then follow through the plan, and work to sign the marketing strategy and implement it.

The results are monitored to supplement, if necessary, and to ensure that businesses get the best results from your marketing efforts.

A marketing consultant will be in consumer behavior and marketing process trained and competent. This means identifying with the ability to help businesses target markets and to position their products or services in a way that would appeal to consumers and Buy.

A good marketing consultant will be able to not think, only creatively, but analytically. They should not only be the results of this creativity creative, but may be able to obtain. Marketing consultants often specialize in certain areas such as marketing:

  • Online marketing
  • Write
  • direct Advertising

Marketing consultants usually operate their own business and work independently or with your marketing team. They specialize in marketing, business, communications and psychology.

What makes a different marketing strategy ...

Business people looking at the paper in the conference room - Klaus Vedfelt / Iconica / Getty Images

Klaus Vedfelt / Iconica / Getty Images

Updated October 21, 2015.

It is not uncommon for people to confuse the difference between a marketing strategy and a marketing plan. I found the best way is to tell the difference:

Marketing Strategy - Your marketing strategy is an explanation of the objectives you want to achieve with your marketing efforts. (Lo) your marketing strategy is determined by your business goals. Your business goals and your marketing strategy must go hand in hand.

Marketing Plan - Your marketing plan is how you will reach these marketing goals. (Manual), it continues its strategy of a roadmap to get you from one point to another.

The problem is that most people try the "how" not knowing "what" to achieve. This can waste the resources of a company time and money at the end.

In terms of marketing, we always identify what and in how buried. If you remember a sentence of this article, it is as follows:

The strategy is the thinking and planning is compliance. Here is an example of how the two work together:

Example:

Objective: to obtain the adoption of the broader market.
Marketing strategy to develop new market segments.
Marketing Plan: Develop a marketing campaign that identifies and focuses achieved in this particular segment.

A successful formula that can be used to illustrate the importance of marketing and the marketing of strategic planning is as follows:

Marketing strategy ---> --- Marketing Plan> Implementation = success

  • Your marketing strategy consists of:

    The "what" should be done.

    Consumer information offered about the product or service.

    Consumers of the differentiating factors.

  • Your marketing plan is composed of:

    The "how" to do it.

    Create marketing campaigns and promotions, the "what" reach into their strategy.

  • The application is composed of:

    take action to implement the elements identified in the marketing plan and marketing strategy.

If you prepare your marketing strategy and marketing plan to get into your business plan, the items that should go in each section are:

The components of your marketing strategy

  • External Message Marketing
  • Purpose internal positioning
  • Objectives and short-term goals
  • The objectives and the long-term goals


The components of your marketing plan

  • Summary - abstract high your marketing plan.
  • Your challenge - Brief description of the products / services that have been sold and a summary of the conditions laid down in its marketing strategy objectives.
  • Situation Analysis - This section must include:
  • destinations
  • focus
  • culture
  • forces
  • weaknesses
  • market share
  • Analysis of your customers - How many customers struggling? What kind of customer are you? What are the values that drive? Whatever your decision process like? Which customers are focused on products or services that you offer?
  • The analysis of competitors - What is your position on the market? What is your position on the market? What are your strengths when it comes to your competitors? What are your weaknesses? What market share will be next? What is the market share and your competitors exploited?
  • Identify your 4 (product / price / sales / square) P
  • Summary - above summary and how you will use this information in order to achieve the goals you have set in your marketing strategy. Be specific - the specific actions that will have the easier it, the final step is to pursue the implementation is.

    As you will see hand in hand with your marketing plan your marketing strategy. Without both, you will find that you are not only a waste of resources, but also without any idea of where may get stuck.

    Another important point is not to forget to measure marketing campaigns begin to see what works and what does not. You can use this information to help you perform in the future.

related articles
Our expert recommends
recommend readers

Online Marketing Strategies In 2016

It is survival of the fittest in this world. You might have heard that statement a couple of times. This principle of survival for the fittest applies in all walks of your life. That is even more evident in the business world. Companies are always trying to outsmart each other in their various areas of specializations. The success of a corporation is determined by how fit that particular enterprise is when it is compared to the other enterprises.

Ways of doing businesses have transformed drastically since the introduction of the Internet. The Internet has revolutionized how business is run in today's world. Thanks to the Internet, the companies were offered with an entirely new market that they ought to make use of if they were to survive in this world. Making money online became an easy thing to do. People then become aware that there are techniques on how to make money online. And because of that reason, you might have also thought of ways on how to quit your job.

One way through which you and the companies can beat rivals in making money on the Internet is through online marketing. You might be aware that there are various strategies that have been used so as to sell goods and services. The following are some of the online marketing strategies that have been utilized in the year 2015 and the results have been outstanding:

Start with a web promotion plan and an efficient web design and development strategy

This is the 1st step when you plan to do online marketing. You have to know your starting point and how you are going to maintain the whole process. How you design your website also plays a vital role in whether or not you are going to succeed. You have to ensure that your target audience can see clearly the services and products you are marketing.

Get the top ranking in major search engines, and practice good Search Optimization Techniques

You have to realize that in the business world, it is all about standing out from your competition. That involves more than just what you have to offer to your clientele. You might have the best products out there, but few people know about them. That is not good for business. Nowadays, when most people are looking for something, the first thing they do is check on the Internet to see where they can get it. You should, therefore, aim at getting ranked better in the web searches. There are various ways of doing that.

Learn to use Email Marketing Effectively

The email is the best alternative to using the traditional methods of communicating in most cases. For that reason alone the number of people who are using email to communicate is high. That is a market you should explore if you are to succeed at doing online marketing. You have to learn how to make efficiently use of email marketing.

Dominate your marketing niche with the affiliate, re-seller, and associate programs

Knowing your clients is possibly the best thing that can happen to you as a marketer. That gives you an opportunity to make the most out of the clients. You create a rapport with them. Once you figure out your customers, it is important to maintain them. That is by keeping them satisfied, that is so that you create return business.

Request an analysis from an Internet marketing coach or Internet marketing consultant.

Sometimes you might not know whether or not your marketing strategy is working until you ask an expert in that field for an opinion. It is important for you to get feedback from an expert so that you know what areas you can work on or maintain the way they are. The experts can also give suggestions on what methods you can use to market your products and services online according to your business needs.

Build a responsive opt-in email list

As it was mentioned above, emails are a good way of communicating in today's world. The emails that you send out should encourage people to subscribe to whatever you are offering them. It has to be written in such a way that this happens spontaneously without the client being forced to do it.

Facilitate and run contests and giveaways through your Internet site

It is always a good thing when someone wins something. It encourages that person even more to participate in that competition even more. You can use this to your advantage and increase the traffic to your site.

Blog and interact with your visitors

A straightforward way of marketing on the Internet is by actually engaging the target audience in a direct interaction. There are various options on how you can do this, thanks to the Internet. That is a chance for you to explain your business even further to your audience.

These strategies have been used by various companies, and they have worked. You should also give them a try so that you can start making money online because when you look at them, they really aren't that difficult. Things can seem more daunting than what they really are when you first read about them or learn about them, but when you really focus and dial in these techniques, making money online can really be a breeze. It is about learning new things, mastering them, applying them everyday and not stopping until you are achieving the results you deserve.

5 Online Marketing Strategies For Every Marketer

When you're running an internet business you need proven online marketing strategies to help your business succeed. But the strategies that worked in the past may not be so effective in the future. Every internet business has to be aware of how quickly the online business world can change.

If you rely on out-of-date and inadequate online marketing strategies your internet business won't stay ahead of your competition and enjoy the success that you deserve. Here are 5 online marketing strategies that every internet business needs to implement if they are going to build a sustainable online business.

1. Deliver Quality Content

Your website, emails, articles, blog posts, videos and all other forms of communicating must deliver quality content material that is valuable to your target audience. When you provide high quality information, people will come to know, like and trust you and will be more likely to share it, use it and buy from you.

2. Use More Than One Online Marketing Strategy

Don't reply on using one or two online marketing strategies. If you only use one or two strategies to generate leads and sales, and these strategies suddenly become ineffective through no fault of you own, you will be stranded and will quickly have adapt your business model. However, if you use a combination of both free and paid online marketing strategies you will always have a structure in place should you face any problems.

3. Marketing Is A Two-Way Relationship

Your online marketing strategies are not just ways to flood your customers with sales messages. Marketing is a two-way relationship, which involves the business and the consumer. Therefore, provide information, training, advice, and the chance to engage.

4. Use Social Media

Whether you like it or not, your customers are using social media. You can't ignore it and it's vital that your online marketing strategy includes it. You need t post regularly, engage with your audience and ensure that your content is of high quality. Don't forget to analyse your audience to see which social media websites they use so you don't waste your time on social media sites that your audience don't use.

5. Quality Before Quantity

Never sacrifice quality for quantity. For example, if you are simply posting any old rubbish onto your social media websites, you'll lose followers. If you send out emails that offer little value, you'll lose subscribers. If you fill your website pages with poor content, your website visitors will not stay on your website for long. There needs to be a balance of both quality and quantity so that you consistently can provide good quality content and information to a schedule that is achievable.

The big difference between B2B and B2C marketing

Colleagues have an informal meeting of stand-up - Klaus Vedfelt / Taxi / Getty Images

Klaus Vedfelt / Taxi / Getty Images

Updated: January 30, 2016th

There is a difference between marketing a business and a consumer marketing, believe it or not. While it still sells a product of a person's experience, it shows that the difference between these two types of markets is low.

If you are a B2B site will recognize these companies are working hard to simplify the purchasing process to save time and money. This explains why often a B2B buying more on logic and reason for a consumer to buy more based on emotions.

It is true that the cost of a sale for the market business-to-business is more expensive and usually higher than the companies in the consumer market. The best way to explain this is that the business-to-business are often disregarded.

Let me see if I can explain further.

B2B Marketing
If you have to focus on the logic of the product, a B2B marketing.

To do this, it focuses on the product's characteristics. There is little or no personal emotion involved in the purchase decision. You want to focus on understanding the customer's organization and process is operated within your organization. The B2B market has a thirst for knowledge and information seekers. More in depth with your marketing materials. Your most effective marketing message focuses on how your product or service saves time, money and resources.

Its business-to-business market is more interested in the logic of the product. You want to know more about the functions and saving as it helps this time, money and resources.

B2C Marketing
If you are a consumer marketing, which will focus on product benefits. His decision is emotional. Consumers are different, requiring a variety of distribution channels for convenience, not for the B2B market. Consumers are less likely to be interested in a marketing message over time.

You want the same to get to the point. Consumers want to understand not work its benefits, but you will want to clear the advantages towards them. Your most effective marketing strategies will be put to the results and benefits of your product or service available.

Your Business to Consumer market buy more on emotions. They are more interested in the benefits of the product. You want to know more about how you can help your product or service to them, and the benefits to them personally.

For example, consider this: My product is a lotion.

My Lotion to moisturize and relieve itching.

If I have a B2B customers more interested in the role of the client, the skin is moisturizing. If I were a customer B2C and further information about the service that is the relief of itching.

We will be more effective in marketing, so that we understand what the markets need to make a decision.

They are made for a career in marketing?

Businessman giving presentation to colleagues - Laurence Monneret / The Image Bank / Getty Images

Laurence Monneret / The Image Bank / Getty Images

If employment and job opportunities considering marketing often comes to mind, and you may be wondering what to do a market position and consist of, what they do?

A career in marketing is friendly and fun. Most people who will work in marketing will tell you that they are the challenge they have always wanted. The reason for this marketing is constantly evolving; there are always techniques to learn, to study cases and strategies for research.

Do you have what it takes to succeed in a career in marketing?

If someone says that they are working on marketing, it could hundreds of different types of jobs that can speak. Marketing jobs are diverse and vary according to the company, the structure and the type of position you are looking for.

marketing account managers and marketing executives accounts are only two types of marketing jobs. In these types of positions, a person would normally be the one. With the daily contact with a customer or a particular client and point of contact for any problems Use Another object of one of these positions would design your strategies business marketing to businesses and growth grow. They look at you as if you are your advisor, make sure you know the best way to promote your business. If the customer who needs something to expect there to. There has to be a good communication link between the user and the customer at any time.

People with skills are essential for this kind of work because it is face to constantly make with clients and customers.

There are also marketing jobs that do not involve working with customers all the time. Careers or positions that would have less oriented people, such as product marketing manager or manager of brand marketing can be.

It shows presumably to an account manager, who travel to the other customers and makes office work without direct communication with the customer. These positions have a person who is responsible for the understanding of a brand or a particular product. Need for specific strategies. On their product or brand and have a solid understanding of how to promote and market their products want to want to see the market, information on those who buy this particular product, making the product for sale. You can create presentations of their research manager to confirm, then you can be transferred to the client. You may be responsible for the planning of a complete marketing plan from start to finish, including household, communication and organization of the material. These types of jobs in everything they experience in marketing.

Career as director of marketing are the ones making the decisions. They create a marketing organization and have all the people in them, which are also responsible. Typically, a marketing manager position will lead to other marketing positions in some previous years and can not be promoted to a position of marketing director after testifying.

A career in marketing can take many different directions. The market consists of many facets and activities. You will find that there are many opportunities in marketing, is not a career that is right for you? Explore different careers and decide which is best for you. Marketing jobs are there, but the labor market is tight. Do proper research and find the one that works best for you. Once found, you need to be sold to stand out from the crowd.

Marketing 101: What is the brand?

Businessman giving presentation to colleagues in the boardroom - Michael Blann / Iconica / Getty Images

Michael Blann / Iconica / Getty Images

Brand, a name, term, sign, symbol or design, or to identify a combination of these elements, the products or services of one seller. These elements distinguish the goods and services or other providers.

Branding is not just about choosing their target market competition, but to reach your potential customers is the only provider of a solution to their problem or need to see.

The objectives that a good brand will achieve:

  • provides clear message

  • Affirms its credibility

  • emotionally attached to your prospects to your product or service.

  • Motivated to buy the buyer

  • user loyalty

To succeed in branding you must understand the needs and desires of your customers and prospects.

This is accomplished by integrating its brand strategies through your company at every point of contact with the public. Think of the brand as an expression of who you are as a company or organization and what you offer. It seems difficult? It is, think of it is as if a brand could speak, he would say:

  • I am ________________.
  • I exist because ________________.
  • If you bring in who I am and why I exist I want to buy it, and you can tell others about me.

As consumers begin to identify with you, your brand will live in the hearts and minds of customers, clients and prospects. It is the sum of their experiences and perceptions, some of which may be affected, and not others.

A strong brand is invaluable as the battle for customers intensified every day. It is important to invest time in research, to spend defining and building your brand. Finally, your brand is the source of a promise to your consumer.

The brand is a key element in the marketing communication and does not want to, but are not.

The brand is the strategic and tactical marketing is and what it is used to get your brand in front of consumers. Therefore it is very important also pays within a company or organization.

The brand is a guide to understanding the purpose of the corporate goals. It allows you to bring a marketing plan with these objectives in mind and complete the overall strategy.

The effectiveness of the brand does not occur before buying, but also about the life of the brand experience, gives the consumer. the product or service is working as intended? The quality was as good as promised or better? How was the service experience? If you get positive answers to these questions you have created a loyal customer.

Not only creates brand loyal customers, but also creates loyal employees. Brand gives them something to believe, to be a little behind. It helps to understand the purpose of the organization or company.

A company is complex. We can help you. Subscribe money and get tips and ideas of our small business experts directly to your inbox.

Ten Commandments of Great Customer Service

Passengers on the check-in desk at the airport - Digital Vision / Photodisc / Getty Images

Digital Vision / Photodisc / Getty Images

Updated: January 30, 2016th

Customer service is an essential part of our work and not to be seen as an extension. the most important asset of a company is its customers. Without them we could not and does not exist in the economy. If our customers are satisfied that not only help us grow to do with you by continuing business, but to recommend your friends and colleagues.

The practice of customer service should also be present at the fair as in a sales environment.

Commands ten customer service

Know who's the boss. They are to meet in the business customer needs, and you can only do if you know what your customers want. If you really listen to their customers, they let you know what they want and how to provide a good service. You never forget that the customer pays our salary and makes your job possible.

  1. Be a good listener. Take the time to identify themselves to customer needs by. Questions and focusing on what the customer really means Listen to your words, tone of voice, body language, and how they feel especially yourself. Attention to make assumptions - you think intuitively know what the customer wants. Do you know what are the three most important things for your customers?   Effective listening and undivided attention are particularly important in the room where there is a great danger of employment - looks around to see who could sell it.
  2. Customer identification and anticipation of needs. You do not buy products or services. Buy a good feeling and troubleshooting. Most customer needs are emotional not logical. The more you know your customers, the better you will anticipate their needs. Communicate to be regularly informed about the problems and future needs.
  1. Customer feel important and appreciated. Treat them as individuals. Always use your name and find ways to complement them, but honestly. People appreciate honesty. good feeling and confidence created. Think of ways to generate good feelings about doing business with you. The customers are very sensitive and know whether you really care about them. Thanks to them, whenever they get the chance.

  1. Body language is the key. In the exhibition hall, so that your body language conveys sincerity. Your words and actions should be in harmony.

  2. Understanding is crucial. To understand customers, help their systems. Your organization can have the best systems to do things in the world, but if the customer does not understand, it may tangled be impatient and angry. Take the time to explain how their systems work and how to simplify transactions. Be careful not to reduce the human element of the organization your systems.

  3. Look always underestimate the power of "Yes". For ways to help their clients. If an inquiry (as long as it is reasonable) have to tell them that you can do. To understand how the result. Look for opportunities to do business with you easy. He always does what he says he will do.

  4. apologize. know if something goes wrong, apologize. It's easy and customers like it. The customer is not always right, but the customer must always win. Address problems immediately and let customers know what they were doing. Make it easy to sue for customers. Appreciating their complaints. As much as we do not like, it gives us the opportunity to improve. Even if customers have a bad day, go out of their way to be comfortable.

  5. Give more than expected. Since the future of all societies is to satisfy customers, think of ways over the competition stand out. Consider the following:
    - What can you give customers that they can not get elsewhere?
    - What you can track and thank people even if they do not buy?
    - What can you give customers that is totally unexpected?

  6. Get regular feedback. Encourage and welcome suggestions about how it could be improved. There are several ways you can find out what customers think and feel about their services.
    - Listen closely to what they say.
    - Check regularly to see how things are going.
    - Ensure that invites for a method that constructive criticism, comments and suggestions.

  7. Treat them well. Employees Employees are your internal customers and need a regular dose of appreciation. Thanks to them and find a way to let them know how important they are. Treat your employees with respect and chances are, they will have more customers in mind. Assessment comes from above. Treating customers and employees is just as important.

Marketing vs. Sales: What is the difference?


female student standing in front of the display, Rear View - West Rock Getty Images / Taxi /
West Rock / Taxi / Getty Images
Updated on January 31, 2015.
You will often find that many people marketing with advertising be confused or vice versa. While both components are important, they are very different. to know the difference and doing your market research can put on the way to substantial growth your business.
Start by the formal definitions for each test and then go on to explain how marketing and advertising differ from one another in I:
Advertising: The paid, public service announcement, is not personal a persuasive message by an identified sponsor; Company Presentation or potential non-personally advertise their products to their customers and.
Marketing: The systematic planning, implementation and control of a mix in together buyers and sellers specifically for the exchange or transfer of products for mutual benefit.
After both definitions to read, it is easy to understand that the difference can be confusing to the point that people think of them as the same, it does so to break down a bit.
Advertising is a part of the marketing process. It is the part that includes offered the word about your business, product or service out. It is about the process of developing strategies such as ad placement, frequency, etc. Advertising includes the media such as newspapers, direct mail, billboards, TV, radio and Internet course place an ad. Advertising is the largest expense of most marketing plans, public relations following do not fall far in a close second and market research behind it.
The best way to distinguish between advertising and marketing is to think of marketing as a pie, this pie you have slices of advertising, market research, media planning, public relations, pricing, distribution, customer service, sales strategy, and the involvement of the community. Advertising is like a piece of the pie in the strategy.
All these elements must not only work independently, but they also need to work together to the great goal. Marketing is a process that takes time and can involve hours of research to be effective for a marketing plan. Think. On marketing than anything a company does to facilitate exchanges between businesses and consumers